Wake Forest Football
Tickets + Crickets + Posters + Direct Mail
Role: Concepting, Dieline Development, Identity Evolution, Execute and Present Deliverables, Photo Editing, Layout
Coming off of Back to Back to Back bowls, winning the Military Bowl in 2016, the Belk Bowl in 2017, and the Birmingham Bowl in 2018, the Demon Deacons were looking for a way to keep the excitement and enthusiasm among students and fans going into the 2019-2020 season.
Wake Forest basketball
Posters + Tickets + Direct Mail + Schedule Card + Trading Cards
Role: Concepting, Identity Evolution, Execute and Present Deliverables, Photo Editing, Layout
While men’s basketball has a long tradition of excellence at Wake Forest, the team had not been drawing the usual crowds to games. They wanted to up attendance and get disenchanted fans excited about Wake Forest Basketball again. The 30th anniversary of the stadium was the perfect chance to bring back the nostalgia and encourage fans to be excited about Wake basketball again.
2019-20 style guide
Style Guide + Templates
In 2019, Nike issued new department-wide branding for the Wake Forest Athletics department that will be the foundation of the marketing team’s asset library. Each year the annual campaign style is updated and applied to all their sports marketing materials. The 2019-20 Style Guide introduces Nike’s new branding, and provides the athletic department’s internal design team with versatile templates, and step-by-step instructions on how to execute it.
Role: Expand brand identity, Establish look and feel, Develop templates, Write guidelines, Deliver files
In collaboration with Mike Grice-Chief Creative Officer and Wildfire Team.