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Original Logo
Truliant wanted to keep the essence of their existing logo to maintain brand recognition. But needed an updated look.
Elements to address in the original logo:
Legibility in the sun rays: How does the sun translates to print, digital and signage.
One color solutions: Consider how the rays intersect with the letters in one color.
Typography: Is an italic serif font the best option for the audience?
Balance and Alignment: How can we make the logo feel more proportioned?
