Website Redesign
Web Design + Design System
NorthState was in need of a website revamp as their product offerings have expanded and evolved. They were looking for a website that would be easy to navigate and convey the feeling that they are a trustworthy company, allowing customers to feel confident in the reliability of their internet service. The goal of the new website is to drive more sales and promote their new offerings.
Stay Connected Campaign
the StayConnected campaign was introduced to increase penetration and drive more sales. The package offer includes a a limited-time, 6-month promo price of $49.99 for 200 Mbps Fiber Internet, with Home Wi-Fi and Technology Assurance. Customers can feel confident that they’ve made the right choice in NorthState because of the strong internet reliability and connectivity at reasonable, everyday pricing, and immediate, top-tier support, should they need it.
CUSTOMER INSIGHTS
NorthState customers demand Technology Assurance – which translates to confidence in the reliability of their internet service and connected devices. In the past, internet connectivity, Wi-Fi and Tech Home Support were sold as three separate services. All StayConnected packages include Technology Support, setting NorthState apart form the competition.
In collaboration with Mike Grice, Bryan Flynn, Alex Liddle, and Rachel Baker.