Book Jacket Design
The Survivors book set is a testimony to the lives of the survivors; it heralds their survival and urges the nation to conquer brokenness and live in hope. The folding of the pop-up jackets not only demonstrates the physical deconstruction of the towers, but also exhibits the emotional dismantling of the survivors, and how they were able to rebuild themselves after their near death encounter. The jacket calls viewers to interact; when the jacket is removed and contracted, the message is broken and the form mimics the silhouette of the World Trade Center. Returning it to its 2D form reconnects the pieces and demonstrates that even after the towers have fallen, those who felt deconstructed and dismantled by the terrorist attacks are able to heal.
Identity Program + Exhibition Design + Literature + Merchandise + Promotional + UX/UI Design
The experience of The Museum of Dishonesty will allow visitors to have a conscious awareness of when and how people are being deceitful by providing self-guided walk-through exhibition spaces for each of the seven forms of dishonesty: fabricating, denying, withholding, exaggerating, reconstructing, stealing, and minimizing. It offers a unique experience for visitors to explore people’s decision to lie, the forms lies can take, and the consequences of deception through typographic manipulation in the branding, promotional, literature, app, merchandise, and environmental graphics.
Identity Program + UX/UI Design
Greed Comes to Harlem is a tablet adaptation of a board game based on the novel, Cotton Comes to Harlem by Chester Himes. The app allows for the same high energy, frustration, and fun that a physical board game would allow, transporting players into the novel without having read the text first. Set in the sixties, the thriller novel portrays Harlem as a place of violence, robbery, and deception. Whether players are robbing their opponents, hiding from thieves, selling market items, or just traveling the streets looking for the next opportunity for cash, users are able to experience the rush that comes with the life of crime and greed in the novel Cotton Comes to Harlem.
Identity Program + Package Design + Product Design
Bringing a whole new meaning to lighting design, Current, Inc. a lighting manufacturing and packaging company electrifies the modern market for table lamps by bringing a spark of vibrance by combining energy with the exuberance of everyday life. Electric currents move in the direction of the flow of the positive charge. This positive current bring us light and energy, promoting positivity and creativity in our lives. The packaging of the lamp consists of a cylindrical reusable container with an inset lid and internal support system to keep the lamp safe from damage. The glasses of the individuals on the front of the package are die cut to reveal the lamp shade underneath. This design connects the dynamic relationship between sight and light. The graphics on the packaging reflect the energy that light and life embody. Each package has a fun upbeat personality, reflecting the positive charge of currents, and each package reveals the lampshade, providing vision and insight in everyday life and the dynamic ways people perceive everything they see.
Identity Program + Literature + Merchandise + Environmental Design + UX/UI Design
Delta Air Lines collaborated with the Savannah College of Art and Design to conceptualize a historic in-person fitting event, showcasing Zac Posen’s designs to over 30,000 employees across 16 cities both domestically and internationally. The process of turning a paper airplane into a flying machine serves as a visual metaphor for elevation and transformation during this seamless branded journey. These concepts, enacted through the branding of the event, allow Delta to embrace change, demonstrate innovation, and emphasize a well-illuminated atmosphere that encourages employees to feel proud when transitioning to their new uniforms.
Identity Program + UX/UI Design
Providing a legal outlet for artists and art lovers, Artscape is a mobile app that reinvents urban art by promoting creative expression in a public environment.The interface of Artscape is centered around the idea of discovery and accessibility, optimizing the locating, viewing, and sharing of art. The augmented experience breaks the barrier between the subculture and the general public with its digital editing and posting assets. The pin map displays the locations of each post, showing users exactly where augmented urban art is located and encouraging the user to go to the physical site to use the AR camera to view it, preserving the importance of physical environment in urban art.
One Victory is an advertising campaign to promote awareness of Le Tour De France. The headline dominant ads give viewers an understanding of everything that goes into the competition. The campaign is aimed at the spectator and encourages people to come and witness the historic competition in person or on television.
Identity Program + Menu System + Signage + Promotional Material + Cookbook
Huit à Dix is a community kitchen founded by fictional chef Lèo Cortès, the great-grandson of post-Impressionist artist Édouard Cortès. The Parisian restaurant and corresponding cookbook explore the experience and voice of typographic design and imagery. The printed materials address cultural and psychological dynamics of information exchange through the use of sensory encounters. The restaurant is built around history, community, time, and authenticity. Huit à Dix, translates to Eight to Ten. This emphasis on time is drawn from Cortès’ ability to capture a moment in his paintings and transport the viewer to a place in Paris.
Identity Program + Package Design
The packaging system for organic preserves and breakfast spreads is designed to demonstrate sustainability in packaging design. The Cantabrian Brown Bears, which are endangered bears living in the Asturias region of Spain, are the driving benefactors of the brand. The bears went for many years without protection over their habitat and suffered from persecution at the hands of humans. Once the bears finally gained the protection they needed, they were already at risk of extinction, and their food source was diminishing. By promoting sustainability through design and production, Beary Hungry Osos promotes activities aimed at the conservation of the Cantabrian Brown Bear and its habitat. Working with The Fondo para la Protección de los Animales Salvajes (FAPAS) each purchase of all-natural, organic spreads will provide a tree or beehive for the Spanish bears. This “buy one, plant one” business model provides families with food and helps to restore the Asturias region in Spain. The habitat of the bears, being such an important element of concern, serves as the basis for the flavors and ingredients of the spreads. It provides delicious, organic Honey Butter, Chestnut Spread, and samples of Rowan Berry Jam and Green Apple Jelly, all of which are influenced by the food the bears will receive as a result of each purchase, exhibiting Beary Hungry Osos’ dedication to the rehabilitation of the Asturias region.
Advertising Campaign + Copywriting
The Bleu Ribbon Campaign aims to encourage individuals to enroll in the culinary school Le Cordon Bleu. This campaign is presented in a consistent format to be produced across multiple applications of various shapes. It is recognizable in any medium, and gives viewers a lasting impression of witty creativity and tradition.