Identity Program + Package Design + Product Design
Bringing a whole new meaning to lighting design, Current, Inc. a lighting manufacturing and packaging company electrifies the modern market for table lamps by bringing a spark of vibrance by combining energy with the exuberance of everyday life. Electric currents move in the direction of the flow of the positive charge. This positive current bring us light and energy, promoting positivity and creativity in our lives. The packaging of the lamp consists of a cylindrical reusable container with an inset lid and internal support system to keep the lamp safe from damage. The glasses of the individuals on the front of the package are die cut to reveal the lamp shade underneath. This design connects the dynamic relationship between sight and light. The graphics on the packaging reflect the energy that light and life embody. Each package has a fun upbeat personality, reflecting the positive charge of currents, and each package reveals the lampshade, providing vision and insight in everyday life and the dynamic ways people perceive everything they see.