Identity Program + Package Design
The packaging system for organic preserves and breakfast spreads is designed to demonstrate sustainability in packaging design. The Cantabrian Brown Bears, which are endangered bears living in the Asturias region of Spain, are the driving benefactors of the brand. The bears went for many years without protection over their habitat and suffered from persecution at the hands of humans. Once the bears finally gained the protection they needed, they were already at risk of extinction, and their food source was diminishing. By promoting sustainability through design and production, Beary Hungry Osos promotes activities aimed at the conservation of the Cantabrian Brown Bear and its habitat. Working with The Fondo para la Protección de los Animales Salvajes (FAPAS) each purchase of all-natural, organic spreads will provide a tree or beehive for the Spanish bears. This “buy one, plant one” business model provides families with food and helps to restore the Asturias region in Spain. The habitat of the bears, being such an important element of concern, serves as the basis for the flavors and ingredients of the spreads. It provides delicious, organic Honey Butter, Chestnut Spread, and samples of Rowan Berry Jam and Green Apple Jelly, all of which are influenced by the food the bears will receive as a result of each purchase, exhibiting Beary Hungry Osos’ dedication to the rehabilitation of the Asturias region.